Schmitt, Bernd H: search on Z-Library

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1

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Brakus, J. Joško, Schmitt, Bernd H, Zarantonello, Lia

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 182 KB

english, 2009

2

Experiential Marketing

Journal:

Journal of Marketing Management

Year:

1999

Language:

english

File:

PDF, 1.47 MB

english, 1999

3

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Swaminathan, Vanitha, Sorescu, Alina, Steenkamp, Jan-Benedict E.M., OâGuinn, Thomas Clayton Gibson, Schmitt, Bernd

Journal:

Journal of Marketing

Year:

2020

Language:

english

File:

PDF, 433 KB

english, 2020

4

The concept of brand experience

Journal:

Journal of Brand Management

Year:

2009

Language:

english

File:

PDF, 47 KB

english, 2009

5

Experiential Marketing: A New Framework for Design and Communications

Journal:

Design Management Review

Year:

1999

Language:

english

File:

PDF, 492 KB

english, 1999

6

The impact of event marketing on brand equity: the mediating roles of brand experience and brand attitude

Zarantonello, Lia, Schmitt, Bernd H.

Journal:

International Journal of Advertising

Year:

2013

Language:

english

File:

PDF, 246 KB

english, 2013

7

From experiential psychology to consumer experience

Schmitt, Bernd, Joško Brakus, J., Zarantonello, Lia

Journal:

Journal of Consumer Psychology

Year:

2015

Language:

english

File:

PDF, 417 KB

english, 2015

8

Marketing function and form: How functionalist and experiential architectures affect corporate brand personality

Raffelt, Ursula, Schmitt, Bernd, Meyer, Anton

Journal:

International Journal of Research in Marketing

Year:

2013

Language:

english

File:

PDF, 792 KB

english, 2013

9

Referral Programs and Customer Value

Schmitt, Philipp, Skiera, Bernd, Van den Bulte, Christophe

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 529 KB

english, 2011

10

Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations

Schmitt, Bernd, Zhang, Shi

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 259 KB

english, 2012

11

Experience Marketing: Concepts, Frameworks and Consumer Insights

Journal:

Foundations and Trends® in Marketing

Year:

2010

Language:

english

File:

PDF, 252 KB

english, 2010

12

Resistance to Medical Artificial Intelligence

Longoni, Chiara, Bonezzi, Andrea, Morewedge, Carey K, Inman, J Jeffrey, Schmitt, Bernd H

Journal:

Journal of Consumer Research

Year:

2019

Language:

english

File:

PDF, 692 KB

english, 2019

13

The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility

Franz-Rudolf Esch, Bernd H. Schmitt, Joern Redler, Tobias Langner

Journal:

Psychology and Marketing

Year:

2009

Language:

english

File:

PDF, 131 KB

english, 2009

14

Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English

Bernd H. Schmitt, Yigang Pan and Nader T. Tavassoli

Journal:

Journal of Consumer Research

Year:

1994

Language:

english

File:

PDF, 551 KB

english, 1994

15

Special Issue on Brand Management || Foreign Branding and Its Effects on Product Perceptions and Attitudes

France Leclerc, Bernd H. Schmitt and Laurette Dubé

Journal:

Journal of Marketing Research

Year:

1994

Language:

english

File:

PDF, 428 KB

english, 1994

16

Creating Local Brands in Multilingual International Markets

Zhang, Shi, Schmitt, Bernd H.

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 173 KB

english, 2001

17

The current state and future of brand experience

Schmitt, Bernd H, Brakus, Joško, Zarantonello, Lia

Journal:

Journal of Brand Management

Year:

2014

Language:

english

File:

PDF, 90 KB

english, 2014

18

Are brands forever? How brand knowledge and relationships affect current and future purchases

Esch, Franz-Rudolf, Langner, Tobias, Schmitt, Bernd H., Geus, Patrick

Journal:

Journal of Product & Brand Management

Year:

2006

Language:

english

File:

PDF, 225 KB

english, 2006

19

How to Advertise and Build Brand Knowledge Globally

Zarantonello, Lia, Schmitt, Bernd H., Jedidi, Kamel

Journal:

Journal of Advertising Research

Year:

2014

Language:

english

File:

PDF, 266 KB

english, 2014

20

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

J. Jos̆ko Brakus, Bernd H. Schmitt and Lia Zarantonello

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 2.81 MB

english, 2009

21

Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?

Franz-Rudolf Esch, Thorsten Möll, Bernd Schmitt, Christian E. Elger, Carolin Neuhaus, Bernd Weber

Journal:

Journal of Consumer Psychology

Year:

2012

Language:

english

File:

PDF, 566 KB

english, 2012

22

Using the brand experience scale to profile consumers and predict consumer behaviour

Zarantonello, Lia, Schmitt, Bernd H

Journal:

Journal of Brand Management

Year:

2010

Language:

english

File:

PDF, 95 KB

english, 2010

23

Memory for print ads: Understanding relations among brand name, copy, and picture

Bernd H. Schmitt, Nader T. Tavassoli, Robert T. Millard

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 1.43 MB

english, 1993

24

Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets

Zarantonello, Lia, Jedidi, Kamel, Schmitt, Bernd H.

Journal:

International Journal of Research in Marketing

Year:

2013

Language:

english

File:

PDF, 450 KB

english, 2013

25

The consumer psychology of brands

Journal:

Journal of Consumer Psychology

Year:

2012

Language:

english

File:

PDF, 403 KB

english, 2012

26

‘Superficial out of profundity’: The branding of customer experiences

Journal:

Journal of Brand Management

Year:

1997

Language:

english

File:

PDF, 752 KB

english, 1997

27

The Ecological Approach to Social Perception: A Conceptual Critique

Bernd H. Schmitt

Journal:

Journal for the Theory of Social Behaviour

Year:

1987

Language:

english

File:

PDF, 778 KB

english, 1987

28

Contextualized Representations of Brand Extensions: Are Feature Lists or Frames the Basic Components of Consumer Cognition?

Bernd H. Schmitt and Laurette Dubé

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 1018 KB

english, 1992

29

SPIE Proceedings [SPIE Advanced Lithography - San Jose, CA (Sunday 25 February 2007)] Optical Microlithography XX - The impact of projection lens polarization properties on lithographic process at hyper-NA

Geh, Bernd, Ruoff, Johannes, Zimmermann, Jörg, Gräupner, Paul, Totzeck, Michael, Mengel, Markus, Hempelmann, Uwe, Schmitt-Weaver, Emil, Flagello, Donis G.

Year:

2007

Language:

english

File:

PDF, 786 KB

english, 2007

30

Managing Corporate and Brand Identities in the Asia-Pacific Region

Bernd H. Schmitt and Yigang Pan

Journal:

California Management Review

Year:

1994

Language:

english

File:

PDF, 1.65 MB

english, 1994

31

Coupling Brand and Organizational Identities Through Partnering

Bernd Schmitt, Alex Simonson

Journal:

Design Management Review

Year:

1998

Language:

english

File:

PDF, 731 KB

english, 1998

32

Managing corporate image and identity

Bernd H. Schmitt, Alex Simonson, Joshua Marcus

Journal:

Long Range Planning

Year:

1995

Language:

english

File:

PDF, 1.84 MB

english, 1995

33

Building strong brands in Asia: selecting the visual components of image to maximize brand strength

Pamela W Henderson, Joseph A Cote, Siew Meng Leong, Bernd Schmitt

Journal:

International Journal of Research in Marketing

Year:

2003

Language:

english

File:

PDF, 190 KB

english, 2003

34

Foreign Branding and Its Effects on Product Perceptions and Attitudes

Leclerc, France, Schmitt, Bernd H., Dubé, Laurette

Journal:

Journal of Marketing Research

Year:

1994

File:

PDF, 1.16 MB

1994

35

Experiential product attributes and preferences for new products: The role of processing fluency

Joško Brakus, J., Schmitt, Bernd H., Zhang, Shi

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 365 KB

english, 2014

36

Derivative beliefs and evaluations

Sheinin, Daniel A., Dubé, Laurette, Schmitt, Bernd H.

Journal:

Journal of Product & Brand Management

Year:

2008

Language:

english

File:

PDF, 242 KB

english, 2008

37

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

Brakus, J. Joško, Schmitt, Bernd H., Zarantonello, Lia

Journal:

Journal of Marketing

Year:

2009

File:

PDF, 172 KB

2009

38

The consumer psychology of customer–brand relationships: Extending the AA Relationship model

Journal:

Journal of Consumer Psychology

Year:

2013

Language:

english

File:

PDF, 277 KB

english, 2013

39

The “new wave” in studying Asian markets and consumers

Journal:

Marketing Letters

Year:

2015

Language:

english

File:

PDF, 106 KB

english, 2015

40

Memory for Print Ads: Understanding Relations among Brand Name, Copy, and Picture

Bernd H. Schmitt, Nader T. Tavassoli and Robert T. Millard

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 651 KB

english, 1993

41

Creating Local Brands in Multilingual International Markets

Shi Zhang and Bernd H. Schmitt

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 3.56 MB

english, 2001

42

Extending brands with new product concepts: The role of category attribute congruity, brand affect, and brand breadth

Daniel A. Sheinin, Bernd H. Schmitt

Journal:

Journal of Business Research

Year:

1994

Language:

english

File:

PDF, 1.32 MB

english, 1994

43

Handbook on Brand and Experience Management || A Framework for Managing Customer Experiences

Schmitt, Bernd, Rogers, David

Year:

2008

File:

PDF, 117 KB

2008

44

Language and Brand Attitudes: Impact of Script and Sound Matching in Chinese and English

Yigang Pan, Bernd Schmitt

Journal:

Journal of Consumer Psychology

Year:

1996

Language:

english

File:

PDF, 1.39 MB

english, 1996

45

How Customer Referral Programs Turn Social Capital into Economic Capital

Van den Bulte, Christophe, Bayer, Emanuel, Skiera, Bernd, Schmitt, Philipp

Journal:

Journal of Marketing Research

Year:

2017

Language:

english

File:

PDF, 1.10 MB

english, 2017

46

How does perceived firm innovativeness affect the consumer?

Werner Kunz, Bernd Schmitt, Anton Meyer

Journal:

Journal of Business Research

Year:

2011

Language:

english

File:

PDF, 254 KB

english, 2011

47

The effect of a similarity versus dissimilarity focus in positioning strategy: The moderating role of consumer familiarity and product category

Laurette Dubé, Bernd H. Schmitt

Journal:

Psychology and Marketing

Year:

1999

Language:

english

File:

PDF, 131 KB

english, 1999

48

Language-dependent classification: The mental representation of classifiers in cognition, memory, and ad evaluations.

Zhang, Shi, Schmitt, Bernd

Journal:

Journal of Experimental Psychology: Applied

Year:

1998

Language:

english

File:

PDF, 1.28 MB

english, 1998

49

Quantum coherence and interaction-free measurements

Pötting, Sierk, Seong Lee, Eun, Schmitt, William, Rumyantsev, Ilya, Mohring, Bernd, Meystre, Pierre

Journal:

Physical Review A

Year:

2000

Language:

english

File:

PDF, 53 KB

english, 2000

50

From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research

Schmitt, Bernd, Inman, J Jeffrey, Campbell, Margaret C, Kirmani, Amna, Price, Linda L

Journal:

Journal of Consumer Research

Year:

2019

Language:

english

File:

PDF, 142 KB

english, 2019

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